... when you turn down the lights on a memory or an internal representation of any kind, the emotions become sad, depressed, and likewise, "the light" leaves the building.

When is someone going to tell that to the people who are currently making movies????

In the review I said that I want to start a "bring back Technicolor!" campaign, and I'm not kidding.

I'm sitting in the cinema, and this is happening more and more as these dark and dingy lightings with the colours turned down or turned off completely are becoming more and more fashionable and are being applied everywhere, and I'm depressed.

Harry Potter is a fairy tale. It shouldn't be depressing! Turn the lights on, for the love of God, put back some COLOUR into the movies, and some SPARKLE to make it extra special?

I bet you there are loads of people out there wondering WHY they're not as excited about the new James Bond movies as they were about the old ones.

Try turning on the lights?

Try making the colours bright?

So people sit in the cinema and they want to bring that movie CLOSE because it feels not just good, but RIGHT to have colorful, sparkling, bright representations close to you, and miserable, dark, dingy, black and white representations AS FAR AWAY as possible because they always pertain to things that aren't particularly pleasant.

The next compaint I have is the latest trend in movie making to blur out fast moving scenes, such as car chases and fights.

WHERE did this truly IDIOTIC fashion come from?

From someone who couldn't see clearly and preferred motion blur to crisp, clear representations?

All that does is give me a headache as my eyes try to adjust in vain and get to a clear picture which you don't just need when you're involved in a car chase for example, but which you NATURALLY GET when adrenaline sharpens all your senses!

So if you're sitting there and thinking, "Why aren't movies as engaging and exciting as they once used to be?" there's your answers  - straight NLP style submodality coding and internal representations.

If you want people to think something is "good" and worth bringing close and becoming engaged with, then you need to code it in bright colours with sparkles so that the human neurology "gets it".

If you want people to think something is depressing, boring, or miserable, make it gray on black, dark, and dingy.

If you want people to experience real fear, then you need to ALTERNATE bright colours WITH dingyness - if everything dingy from the start, you leave yourself with nowhere to go.

If you want people to get excited about a car chase, stop that ridiculous motion blur and make the scenes super-crisp and sharply defined - that's the natural way people see in an emergency.

It's simple enough, and I hope that one day, an NLP practitioner will get into the movie business and explain this to the current crop of "trendy directors".

It's all good and well wanting to be "cutting edge and innovative" but if you're essentially giving the wrong information to the human neurology, don't be surprised if the viewers start to complain, and eventually vote with their feet!